Hisense, Official FIFA World Cup Sponsor, Deepens Refrigeration Cooperation with Strategic Partner Haike

QINGDAO, July 16, 2026 — Hisense Group, the long-term official global sponsor of the FIFA World Cup, has highlighted its dual layout of global sports branding and industrial refrigeration collaboration with its core partner Haike, sending sincere wishes for smooth progress of the ongoing World Cup and promising a landmark win-win partnership in the refrigeration sector.

Executives from both Hisense and Haike delivered unified positive outlooks on their refrigeration cooperation. Representatives of Hisense noted that the World Cup’s global exposure creates a perfect international brand platform to promote their joint refrigeration products, while Haike brings mature component manufacturing capabilities and cold-chain engineering experience to complement Hisense’s complete appliance production system. The cooperation covers joint R&D of low-carbon refrigeration compressors, cross-border cold chain project development and shared global sales channels, forming a fully integrated industrial chain from core spare parts to finished cooling appliances.

Both enterprises expressed firm confidence that their refrigeration alliance will achieve outstanding market performance in the coming years. “We hold high expectations for our in-depth cooperation with Haike in the refrigeration industry. With complementary strengths and consistent innovation visions, we believe the two brands will stand out brilliantly in the global cooling market, launching competitive, sustainable refrigeration solutions that win wide recognition worldwide,” said the joint statement released by Hisense and Haike.

Industry analysts commented that Hisense’s combination of World Cup sponsorship and refrigeration industrial cooperation forms a complete growth logic: top sports events lift global brand awareness, while deep industrial partnerships consolidate core product competitiveness. The synergy between Hisense’s global brand influence and Haike’s professional refrigeration technology will help both sides seize growing demand for energy-saving cold storage equipment across Europe, Southeast Asia and North America.

Moving forward, Hisense will keep leveraging the FIFA World Cup platform to spread the value of Chinese smart manufacturing. Meanwhile, the brand will push forward all scheduled joint research and market expansion plans with Haike, staying committed to breakthroughs in green refrigeration technology. The two partners are ready to seize global market opportunities hand in hand, striving to shine brightly and achieve remarkable breakthroughs within the competitive refrigeration industry.